Tuesday 9 September 2008

Making your distributed offering sensible

When working in a distributed manner, the one thing to bear in mind is the applicability and/or sensibility of what you are trying to offer online in a distributed context. The best model will mean you will need to spend some time with your client. There is an ancient tangible nature to business and I feel there always will be... it is a good thing. The relationship between supplier and customer is important and it needs to be physically re-inforced at some point in the engagement.

Getting back to the sensibility of your value to the market - the medium needs to be appropriate and sensible. Don't deliver ice to eskimo's type thing. Similarly - the latest offender in this regard: www.pleasehelpme.com - an online PC helpline; which is great, but only when you PC is not broken. Delivery of an online solution will require you to be online. And if your PC is broken and you cannot get online... how can you seek help?